Accelerate your
transformation
We’ll cut through the noise, expose what’s holding you back and outline a strategic plan to deliver quick, effective improvements.
Instinctively know that your brand and marketing could level up?
We’ll tell you the truth: a detailed report on what’s working, what’s not and what to do about it.
Book your diagnostics report below.
Brand Clarity Review
Is your brand delivering for your business - or just looking pretty?
Website Health Check
We'll pinpoint the gaps between how your website looks and how it's actually performing. Identify what's working, what's not, and what's quietly costing you leads.
Social Media Insights
Does your brand align with your business strategy and connect with your audience Laser-focused on your ideal audience or posting and hoping?
SEO Data Report
Does your brand align with your business strategy and connect with your audience. Uncover what’s holding you back from online search visibility.
Diagnostics
A brand diagnostic is a structured audit of your brand and digital presence – identifying what’s working, what’s holding you back, and exactly what needs to change to drive growth. At Cross Origin, our Diagnostics service gets under the skin of how your business shows up: visually, verbally, digitally and strategically. It’s the intelligent starting point before any transformation work begins.
Starting creative work without a diagnostic is like renovating a house without a survey. You might fix the wrong things, or miss fundamental issues that undermine everything built on top. A brand audit reveals the real gaps – not just the symptoms. It ensures any subsequent investment in branding, web or digital marketing is targeted, strategic and delivers a measurable return.
Our Diagnostics process covers four key areas: brand health (identity, positioning, messaging consistency), digital presence (website performance, SEO, technical health), competitor landscape (how you compare to key competitors), and audience alignment (how well your brand resonates with your target customers). You receive a clear report with prioritised recommendations – not a list of problems, but an actionable roadmap.
Our Diagnostics engagement typically runs over 2-3 weeks, depending on the size and complexity of your business and the breadth of the audit required. We work efficiently and without unnecessary back-and-forth – you’ll receive your report and recommendations at a scheduled presentation, with time to discuss and ask questions.
You receive a comprehensive written report covering findings across brand, digital and competitive landscape, plus a prioritised action plan with clear recommendations. Where relevant, we’ll indicate which items Cross Origin can help with directly and which might require other specialist input. The report is yours to act on -with or without us.
No. The Diagnostics service is a standalone engagement with genuine value in its own right. Our job is to give you an honest, objective assessment of where you are and what needs to change. Some clients take the report and act on it independently. Others choose to work with us on the recommendations. Either outcome is fine -our reputation is built on giving you the truth, not telling you what you want to hear.
Diagnostics engagements are scoped based on the size and complexity of the business. Contact us for a conversation -we’ll be upfront about what’s involved and what it costs before you commit to anything. A Diagnostics report is significantly less expensive than discovering fundamental issues halfway through a rebrand or website build.
Yes -we can scope Diagnostics to focus specifically on your digital presence: website performance, SEO health, Core Web Vitals, content gaps, schema markup, Google Business Profile and competitive search landscape. If you already have a strong brand but want to understand why your website isn’t performing, a digital-focused audit is the right starting point.
Our Diagnostics service is designed for ambitious businesses that know something isn’t working but aren’t sure exactly what -or businesses approaching a significant growth moment who want to make sure their brand and digital foundations are solid before they invest further. It’s particularly valuable for established businesses that haven’t reviewed their brand or digital presence in 3+ years.
After presenting your report, we’ll discuss the recommendations and help you prioritise. If you choose to work with Cross Origin on any of the areas identified, we’ll create a tailored proposal covering the relevant services-whether that’s brand transformation (Create), a new website (Build), digital marketing ( Grow), or a combination. There’s no pressure and no predetermined outcome -the Diagnostics report is the honest starting point for whatever comes next.
It’s always better to talk it through. We are human and nice.
